Impact of 5g Technology on E-Commerce: Evidence from Tenkasi Town, Tamil Nadu

Abstract

The rollout of fifth-generation (5G) mobile communication technology is anticipated to reshape digital commerce by enabling ultra-high-speed connectivity, minimal latency, and enhanced real-time interaction. This study investigates the impact of 5G technology on consumer awareness, adoption, and online shopping experiences, drawing on empirical evidence from Tenkasi Town, Tamil Nadu. Primary data were collected from 70 respondents using a structured questionnaire, and the analysis employed percentage analysis, chi-square tests, independent sample t-tests, and multiple regression techniques. The results indicate moderate levels of awareness and adoption of 5G, while statistically significant improvements were observed among 5G users in terms of browsing speed, checkout efficiency, and overall satisfaction. Demographic variables were found to have no significant association with 5G awareness or adoption. The study concludes that although 5G substantially enhances e-commerce performance and consumer confidence, focused awareness initiatives and platform-level innovations are essential to harness its potential fully.