Hyper-Personalized Marketing through AI: Predictive Consumer Behaviour and Ethical Implications

Abstract

The marketing land scape has been revolutionised by the rapid advancements in artificial intelligence (AI) that helped the businesses to influence “predictive analytics and personalization” to improve consumer engagement. “Machine learning algorithms, natural language processing, and big data analytics” are all used in AI-powered marketing that helps to predict “consumer behaviour, preferences, and purchasing patterns” with exceptional precision. The transformative role of AI in marketing allows marketers to focus mainly on “predictive consumer behaviour analysis” and creating customised advertisement. Personalization or customization is the kye stone of AI driven marketing which help businesses to customise content, suggestions, and ads as per individual consumer behaviour. The specific approach enhances customer experience and boost conversion rate and brand loyalty as well. In addition, automated decision making in campaign management is facilitated by AI which ensure the efficiency and cost-effectiveness of the business. Sample of 201 marketers were considered for study survey to know Consumer Behaviour and Ethical Implications of Hyper-Personalized Marketing through AI. The study concludes that Hyper-Personalized Marketing through AI has significant impact on Consumer Behaviour and Ethical Implications.