Visitors Satisfaction Level with Sustainable Tourism Practices Exercised at World Heritage Sites of Madhya Pradesh

Abstract

Madhya Pradesh which comes in central part of India consist of several UNESCO worlds heritage sites, including the Buddhist Monuments at Sanchi, Khajuraho Group of Monuments, and the Rock Shelters of Bhimbetka, which are world famous tourists sites and attracts tourists throughout the year. The aim of the study is to examine visitors satisfaction level with sustainable tourism practices at world Heritage Sites in Madhya Pradesh. Structured questionnaire is used for the collection of the data which was prepared using online platform Google Forms and distributed to respondents using email ids and social media platforms. Data was collected in the month of April & May, 2024. Random sampling technique is used for the collection of the data. To achieve the objectives, two hypotheses were formulated. First hypothesis is Satisfaction level with sustainable tourism practices shows difference for demographic profile of Respondents. the findings of the first objective has revealed that Since most of the demographics profiles creates a difference in Satisfaction, therefore, H1 Satisfaction level with sustainable tourism practices shows difference for Demographic Profile of Respondents is Accepted. The second hypothesis was Perception on sustainable practices impacts Satisfaction level with sustainable tourism. Multiple regression analysis was used to achieve this hypothesis. The findings of the second hypothesis has revealed that Since the regression model is significant and the predictors impacting the dependent variable, therefore, H2: Perception on sustainable practices impacts Satisfaction level with sustainable tourism is accepted.