Destination Food Image and Traveller’s Visit Intentions Leading to Culinary Tourism: A Review Paper

Abstract

Food Image has began to influence the traveller visit intentions, thus realizing the connection between the both becomes crucial . Food image is now one of the key influencer for choosing a place to visit..Food in itself is diverse in nature with lot of cultures co-existing . Different types of food are used and can be linked with a specific location for destination branding ,marketing and promotion purpose .Since food is the basic human need and travller’s would love to visit the place where authentic and genuine food is being served .This research work is focused to highlight the connection among food image of a destination & traveller’s visit intentions .Fifty research papers have been extracted from the last fifteen years i.e from 2010-2024 with keywords food image,destination,traveller’s visit intentions .Conclusions and findings of this paper will definitely help the stakeholders,destination branding companies to promote,popularise and market a destination .This paper provides a applied recommendation for labelling culinary tourism in a particular place of visit. . Provides a valuable insight to the destination marketers who are looking forward to reform a local food into a tourism product thus leading to the promotion of culinary and sustainable tourism. Scholars can also get valuable insights from this paper getting the future scope of research .It has also been analysed that generation z wants to spend least time in cooking and fulfills their interest in food as taking part in culinary tourism.