A Study on Digital Transformation and Sustainable Economic Development: Insights From Tamil Nadu

Abstract

This study also explores the impact of digital transformation on sustainable economic development in Tamil Nadu, looking at the mediating roles of e-commerce enterprises and sustainability. Data were collected using a structured questionnaire through descriptive research design from 512 respondents. Once again, the findings from Structural Equation Modelling (SEM) offer a strong fit to the model, with the key indices showing an excellent match to the data. The research results show that Digitalization and Digital Marketing prominently affect the three economic development measures, directly and indirectly, through E-commerce and Sustainability. These insights highlight the need to expose the connection between digital y strategy and sustainable strategy to facilitate economic growth. It is argued that the region needs increased development of digital infrastructure and promotion at the policy level and by businesses if sustainable economic development is to be achieved.