Quantitative Analysis of Tourism Dynamics in the Himalayas: Dual Perspective Study

Abstract

This study investigates significant factors which emerge as opportunities and challenges in the tourism sector of Ladakh, a Himalayan region, through a comparative analysis of perspectives from local residents and tourists. Employing advanced analytical techniques, the research identifies key factors influencing the region's tourism industry. A comprehensive review of existing literature is conducted to establish latent constructs, which are analysed using Structural Equation Modelling. The findings reveal significant determinants of local residents' support for tourism development and factors influencing tourists' intention to revisit. Comparative analysis of the significant factors that emerge from the two dataset reveal that socio-cultural aspects emerge as a critical factor for both groups, underscoring the importance of cultural sensitivity and community participation. Additionally, environmental appeal, economic benefits, social barriers, and safety concerns are identified as influential elements. These insights provide valuable guidance for policymakers to promote sustainable tourism development in the region.