Effective Green Entrepreneurship and Sustainability: Analysis with a Hybrid Model

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Shouvik Sanyal, Khwairakpam Tapas Kumar, Nongmaithem Menaka Devi, Suchita Shukla, Pushpa Chauhan, Melanie Lourens

Abstract

The research paper evaluates the effectiveness of hybrid models in green entrepreneurship by focusing on their contributions in incorporating both sustainability, and profitability. Hybrid models include eco-social enterprises, circular economy frameworks, and sustainable business strategies that maintain economic growth and environmental responsibility in the same manner. The study evaluated the significance and global impact of hybrid models to green entrepreneurship, and sustainability through a systematic literature review. Regulatory barriers, market competition, and high costs are the challenges of adopting green entrepreneurship that need potential solutions. The results highlighted the way hybrid models promote long-term sustainable business practices. Henceforth, the research demonstrates the process through which eco-social enterprises incorporate sustainability into their core business operations along with remaining profitable in the competitive global market.

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